AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Ephemeral stories8/27/2023 ![]() ![]() According to Digital Training Academy, the brand was able to get 120,000 new Snapchat followers at that time because of this. On one of its memorable Snapchat stories campaign, they presented a life-sized Sour Patch Kid called Blue Kid who roamed around the world in 2015. One example of brands who have successfully utilized Snapchat for engagement is the well-loved candy brand Sour Patch Kids. Just take note that for Instagram, you also have to consider its ever-changing algorithm to get your posts seen by the right audience, and get as many engagements as possible. And since it will only last for a few hours, people are more likely to engage with it immediately, before it’s gone. It allows you to grow your brand’s visibilityīecause ephemeral content is shareable, there’s no limit as to how many audiences your post can reach. If you are trying to stay on top of your content calendar, adding ephemeral content to your mix of high-quality photos and videos will allow you to publish fresh content more regularly since you won’t have to worry about polishing or curating it. It is easier to maintainīecause ephemeral content does away with the need for fancy equipment and production, using it for your social media marketing campaign will allow you to stay consistent in terms of the posts you produce. This approach allows them to connect more to your brand as it enables them to relate to the people behind it. You can also use ephemeral content to show the day-to-day activities of your company, allowing your audience to get a glimpse of what goes behind the product or service they see. Ephemeral content addresses this issue by allowing you to create raw content for that authentic feel. But no matter how much time and effort a brand puts into its social media posts, there’s still the tendency for these materials to come across as fake. One of the things that convince people to pay attention to a brand is when its product or service is relatable. Reasons to use ephemeral content It allows you to get real Lastly, who can resist using the fun effects or filters that these platforms come with? They’re definitely one of the things that make using ephemeral content creation enjoyable.No need for fancy and expensive equipment. Due to the platforms’ compatibility with vertical video, people are given the impression that they can use them regardless of how simple their setups are.And on Facebook, it allows your brand or page appear on your followers’ messenger apps and not just on their often crowded newsfeeds. On Snapchat, you can create and join groups allowing you to build your own communities. On Instagram, the hashtags and geotags allow you to reach a wider audience who are looking for content related to your posts. These apps were also designed to be interactive making it more enjoyable to use.The camera feature is easily accessible in both apps, encouraging you to create content on your own. Then, there’s how these apps were designed.Here we can see the concept of FOMO coming into play. First, since ephemeral content expires after a certain period, people tend to check the app more often so as not to miss anything.With these many users patronizing these products, one can’t help but ask what makes this type of content so popular? Why so popular?Īn article published by CNBC reveals that as of the first quarter of 2018, the Instagram Stories feature reaches a maximum of 400 million active users per day, while Snapchat has 191 million. SourceĮphemeral content allows your brand to use stories to demonstrate a new product, share tips, or to broadcast a live event, among various other possibilities. The initial aim of the platform was to provide a way to send photos that disappear within a few seconds.Īnd as the popularity of ephemeral or short-lived content skyrocketed, so as its concept’s adaptation to other social media platforms, such as Facebook and Instagram. This concept of short-lived content was first seen in Picaboo, the first version of Snapchat launched in 2011. Examples of ephemeral content are posts on Snapchat, Instagram Stories, and Facebook My Day that typically only last for 24 hours unless you put it under your profile’s highlights. Who would’ve thought that this fear could be used to leverage your digital marketing campaigns by producing ephemeral content? What is ephemeral content?Įphemeral content is a type of content in a photo or video format that lasts only for a limited period of time. You have all seen short-lived photos and videos that social media users can consume either via TikTok, Instagram, or Facebook, among others.Īnd while evergreen content is still essential, ephemeral content lets marketers tap their target market’s inner FOMO or Fear of Missing Out – a term coined by Oxford Dictionary to refer to “anxiety that an exciting or interesting event may currently be happening elsewhere”. Ephemeral content creation is taking the social media marketing world by storm. ![]()
0 Comments
Read More
Leave a Reply. |